Our Story

From modest beginnings in South Philadelphia, LaFrance Corp was born from the vision of our founder, Joseph A. Teti, Jr. Starting out in the jewelry business in 1946, Joe recognized a match between LaFrance’s precision manufacturing capabilities and a market need for high-quality product branding.

As product manufacturing and design trends have changed over the years, LaFrance has evolved with our expansion of materials, finishes, and manufacturing locations to continuously meet the needs of our customers.

Since 1952 Benmatt Industries
has been the largest manufacturer and supplier of automotive dealer identification products.