Our Story
At Benmatt Industries, we empower automotive dealerships to elevate their brand, connect with customers, and drive lasting business results. As the largest direct manufacturer and supplier of automotive dealership identification products, we’ve been setting the standard for industry leadership, customer-centric solutions, and impactful brand-building since 1952.
As a division of LaFrance Corporation—an industry leader in the design, development, and manufacturing of branded logos and functional decorative products for Fortune 500 companies—we bring decades of expertise and innovation to the automotive market. From custom license plate frames and keychains to customer touchpoint products and business essentials, we provide dealerships with the tools they need to amplify their brand presence both on and off the lot.
Industry Leadership
Our reputation as the leading provider of dealership branding products is built on a commitment to quality, precision, and industry insight. With over 70 years of manufacturing excellence, we deliver products that combine exceptional craftsmanship with lasting durability, helping dealerships maintain a polished, professional image.
Customer-centric Focus
We believe in more than just products—we believe in partnerships. Our team works closely with each dealership to understand their unique branding goals and develop customized solutions that connect with customers at every touchpoint. From innovative promotional items to functional products that enhance the dealership experience, our focus is on driving results that matter.
Brand-Building Expertise
Your brand is your most powerful asset, and we’re here to help you make it unforgettable. By staying ahead of industry trends and using creative, forward-thinking solutions, we deliver image-building products that elevate your brand, enhance visibility, and leave a lasting impression.
At Benmatt Industries, we’re more than just a product provider—we’re your partner in branding success. Whether it’s custom-designed customer touchpoint items, functional business products, or striking on-car advertising, we have the expertise, resources, and nationwide reach to help you make your mark.
