About Benmatt
Benmatt Industries supports dealerships across the country in shaping their brand image, communicating their story, and building lasting customer relationships. With decades of experience and unmatched product range, we help dealers turn everyday impressions into lasting loyalty
Our Team
At Benmatt, our people aren’t just vendors—they’re true partners in your success. We take the time to understand your dealership’s results, challenges, and brand vision. From the first conversation to the final product delivery, we listen carefully, offer tailored solutions, and follow through with precision. When you work with Benmatt, you’re backed by a team that’s as invested in your growth as you are.
Our Commitment To Community And Teamwork
With our heritage rooted in a South Philadelphia neighborhood, we recognize the importance of giving back to our communities, making them better places to work and live. Our volunteer team facilitates company-wide service opportunities to encourage philanthropic engagement. From mentoring STEM students at our corporate headquarters to sorting donations at the Cradles to Crayons warehouse, we work together to support a variety of organizations in need.
LaFrance also offers volunteer paid time off, giving our employees the chance to individually make a difference in ways that mean the most to them. Beyond our gifts of time and talent, we sponsor clothing, toy, and food drives, and manufacture and donate products like protective face shields for first responders and healthcare workers.
Core Values
Our Divisions
Benmatt is one powerful piece of a much larger story. As one of four divisions within a multi-faceted parent company, we bring the strength, resources, and stability of a larger organization—while maintaining the personalized service and quality that set us apart. Our scale may surprise you, but our focus stays right where it belongs: on helping dealerships succeed.